The Northern Way today announced it is investing £4.4million in iconic works of art as part of an innovative £13million cultural programme across the North.
The Welcome to the North programme (part of the Northern Way’s Market the North to the World investment priority) is a unique programme that will see a small number of major pieces of art positioned at key gateways across the North – and is the first time in the UK that such an ambitious public arts programme has been carried out on such a scale.
The Northern Way is investing in the works of art to enhance the North’s image and help change people’s perceptions.
As well as raising the profile of the North and increasing tourism and economic growth, the Northern Way believes the public arts programme will also improve its quality of place.
The artworks have all been chosen because of their high quality and iconic potential – and because as a whole they combine to form a coherent body of art.
Press release
(pdf: 47.4kb)
For further images visit the 'Light' Neville Street image gallery