The media industry’s leading lights will be presenting and debating their views on the challenges and opportunities that media integration poses for advertisers and media owners. They will examine how the changing trading climate has impacted their strategies to retain revenues or deliver cost effective results.

Hosted by Leeds Media, this four hour event  will challenge current thinking and establish what are the best examples of integrated campaigns. It brings together some of the industry’s leading marketers and asks them to review how their businesses are rising to the challenge and explore which campaigns they believe are truly embracing this strategy.

Keynote speakers include:
- Gary McCall, MD of Leeds-based agency Banana Kick and chair of Leeds Media
- Tess Alps, Thinkbox
- Dominic Geary, MD of media buying agency Media Vest
- Gareth Turpin, O2 Mobile

The format will involve both keynote and session speakers, followed by an hour-long ‘question time’ where guests will have chance to interrogate the speakers and debate the subject and conclude for themselves if this is an approach that businesses can afford to overlook.

Costs: £35pp for Leeds Media members and £45pp for non-members.